國立台灣科技大學-專利商品網-研發人才-梁浩怡

研發人才登入

梁浩怡

個人網站

企業管理系(所)

學經歷：

最高學歷：國立臺灣大學國際企業博士

經歷：
2021 國立臺灣大學國際企業所博士後研究員
2014 攸泰科技股份有限公司產品經理
2009 神基科技股份有限公司產品經理

專業技術

研究範疇：顧客服務行銷、B2B與通路行銷、CSR與善因行銷、數位行銷。
講授課程：行銷管理、品牌管理

研究成果與計畫

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期刊論文

2021	En-Yi, Chou, Haw-Yi Liang*, and Jiun-Sheng Chris Lin (2021), “Believe to go the extra mile: Exploring the influences of internal CSR initiatives on service employee organizational citizenship behaviors”, Journal of Service Theory and Practice, Vol. 31, No. 6, pp. 845-867 (SSCI, Impact factor = 3.415；本人為通訊作者)
2020	Haw-Yi Liang, Chih-Ying Chu, and Jiun-Sheng Chris Lin (2020), “Engaging customers with employees in service encounters: Linking employee and customer service engagement behaviors through relational energy and interaction cohesion”, Journal of Service Management, Vol. 31, No. 6, pp. 1071-1105 (SSCI, Impact Factor = 11.768；本人為第一作者)
2011	Jiun-Sheng Chris Lin and Haw-Yi Liang (2011), “The Influence of Service Environments on Customer Emotion and Service Outcomes”, Managing Service Quality, Vol. 21, No. 4, pp. 350-372 (SSCI, Impact Factor = 3.100)

研討會論文

2019	Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin (2019), “Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior”, Academy of Marketing Science World Marketing Congress (AMS WMC), Edinburgh, Scotland, July, 2019
2018	Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin (2018), “The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees”, Academy of Marketing Science World Marketing Congress (AMS WMC), Porto, Portugal, June, 2018
2017	Jiun-Sheng Chris Lin, Haw-Yi Liang, and Chih-Ying Chu (2017), “Linking Employee and Customer Engagement Behaviors in Service Encounters: The Mediation of Relational Energy and Interaction Quality”, Academy of Marketing Science World Marketing Congress (AMS WMC), Christchurch, New Zealand, June, 2017
2016	Jiun-Sheng Chris Lin, Haw-Yi Liang and Chih-Ying Chu (2016), “What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention”, American Marketing Association Service Research Conference (AMA SERVSIG), Maastricht, Netherlands, June, 2016