國立台灣科技大學-專利商品網-研發人才-王蕙芝

研發人才登入

王蕙芝

企業管理系(所)

學經歷：

最高學歷：英國卡地夫大學行銷與策略博士

專業技術

研究範疇：腦神經科學行銷策略、新創企業行銷策略、消費者行為、網路溝通策略。
講授課程：行銷溝通策略與實作、創意思維實作、建構優質商業模式

研究成果與計畫

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期刊論文

2014	Hui-Chih Wang, Her-Sen Doong (2014, Sep). Revisiting the Task-Media Fit Circumflex: A further examination of negotiation tasks. Information and Management, 51(6), 738–746. (SSCI). MOST 100-2628-H-009-026-MY3.
2014	H. Wang (2014, Oct). Distinguishing the Adoption of Business Intelligence Systems from Their Implementation: The Role of Managers' Personality Profiles. Behaviour & Information Technology, 33(10). 1082-1092. (SSCI). NSC 100- 2628-H-009-026-MY3.
2012	H. Doong, H. Wang, and R. Law (2012, Jun). An Examination of the Determinants of In-Flight Duty-Free Shopping: Hedonic and Utilitarian Motivations. International Journal of Tourism Research, 14 (3), Pages 159-161. (SSCI).
2011	H. Doong, H. Wang and G. Foxall (2011, Jun). An Investigation of Consumers’ Webstore Shopping: A View of Click-and-Mortar Company. International Journal of Information Management, 31 (3), 210–216. (SSCI).
2011	H. Doong and H. Wang (2011, Sep). Do Males and Females Differ in How They Perceive and Elaborate on Agent-Based Recommendations in Internet-Based Selling?. Electronic Commerce Research and Applications, 10, 595-604. (SSCI). NSC 96-2416-H-194-005-MY2.
2010	H. Wang and H. Doong (2010, Mar). Online Customers’ Cognitive Differences and Their Impact on the Success of Recommendation Agents. Information & Management, 47, 109-114. (SSCI). NSC 96-2416-H-194-005-MY2.
2010	H. Wang and H. Doong (2010, Aug). Does Government Effort or Citizen Wordof-Mouth Determine e-Government Service Diffusion?. Behaviour & Information Technology, 29 (4), 415-422. (SSCI).
2010	H. Wang, H. Doong and G. Foxall (2010, Sep). Consumers’ Intentions to Remain Loyal to Online Reputation Systems. Psychology & Marketing, Vol. 27, No. 9, 887-897. (SSCI). NSC 95-2416-H-194-036.
2010	H. Wang and H. Doong (2010, Oct). Diffusion of Mobile Music Service in Taiwan: An Empirical Investigation of Influence Sources. Management Decision, 48, 1378-1387. (SSCI).
2010	H. Wang and H. Doong (2010, Oct). Argument Form and Spokesperson Type: The Recommendation Strategy of Virtual Salespersons. International Journal of Information Management, 30 (6), 493-501. (SSCI). NSC 96-2416-H-194-005- MY2.
2010	H. Doong, H. Wang and G. Foxall (2010, Oct). Psychological Traits and Loyalty Intentions towards e-Government Services. International Journal of Information Management, 30, 457-464. (SSCI).
2010	H. Wang and H. Doong (2010, Dec). Nine Issues for Internet-based Survey Research in Service Industries. Service Industries Journal, 30, 2387-2399. (SSCI).