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欒斌

個人網站
企業管理系(所)
 
學經歷：
  最高學歷：美國威斯康辛大學工業工程博士

現任：臺灣科技大學企業管理系專任教授


經歷：
2016 國立台灣科技大學 管理學院院長
2014 Babson College/Symposium for Entrepreneurship Educators
2011 國立台灣科技大學 管理學院副院長/EMBA執行長
2009 國立台灣科技大學 學務長
2006 Harvard Business School/Program for Case Method & Participant Centered Learning
2000 趨勢科技、長榮航空、元大證券、大華證券、台新銀行、華信銀行、公賣局、中華工程、工研院、調查局、台北之音等企業與機構演講。
1996 思訊電腦、嘉寶自然實業、衛普電腦台、台灣電力公司等企業顧問。
1995 衛普電腦台「大競技場」、「科技三國誌」、「電腦科技廣場」、「科技零時差」主持人。
1994 空中商專「辦公室自動化」主講教授
1993 University of Wisconsin-Madison Ph.D.
1990 美國威爾康辛大學研究助理 Center for Health System
1990 University of Wisconsin-Madison M. S. IE
1988 長庚醫院電腦處程式設計師
 
專業技術
  研究範疇：電子商務、商業自動化、網路行銷、社群行銷
講授課程：電子商務、數位商業與行銷
   
研究成果與計畫
 

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論文著作
<學術期刊論文>
2018 Pin Luarn, Hsien-Chih Kuo, Hong-Wen Lin (2018). " Analyzing User Preferences Using Facebook Fan Pages", Interfaces. 48:2 (2018) 166-175, https://doi.org/10.1287/inte.2017.0919 (SSCI, IF=0.889), ABDC Journal Quality List Rating: B  
2017 Hong-Wen Lin, Pin Luarn and Yu-Ling Lin (2017). "Hierarchical Relationship of Negative Emotion Perception from Violent Video Games", Science, Technology & Society 22:2 (2017): 236–258, DOI: 10.1177/0971721817702281 (SSCI, IF=1.297), ABDC Journal Quality List Rating: B  
2017 Yihsiung Su, Pin Luarn, Yue-Shi Lee, Show-Jane Yen (2017). "Creating an invalid defect classification model using text mining on server development", The Journal of Systems and Software. 125 (2017) 197–206, https://doi.org/10.1016/j.jss.2016.12.005 (SCI, IF=2.444)  
2016 Pin Luarn, Yu-Ping Chiu (2016). "Influence of Network Density on Information Diffusion on Social Network Sites: The Mediating Effects of Transmitter Activity", Information Development. June 2016 vol. 32 no. 3 389-397. (SSCI, IF=0.787)  
2016 Pin Luarn, Peng Huang, I-Jen Chen, Yu-Ping Chiu (2016). "Motivations to engage in Word-of-Mouth behavior on Social Network Sites", Information Development. September 2016 vol. 32 no. 4 1253-1265. (SSCI, IF=0.787)  
2016 Rebecca Cherng-Shiow Chang, Hsi-Peng Lu, Peishan Yang, Pin Luarn (2016). "Reciprocal Reinforcement Between Wearable Activity Trackers and Social Network Services in Influencing Physical Activity Behaviors", JMIR Mhealth Uhealth. 2016 Jul 5;4(3):e84. doi: 10.2196/mhealth.5637. (SCIE, IF=4.636)  
2015 Pin Luarn, Yu-Ping Chiu (2015). "Key Variables to Predict Tie Strength on Social Network Sites", Internet Research, 25(2), 218 - 238. (SSCI, IF=3.017, Highly Commended Paper Award of 2015) NSC 101-2410-H-011-002, ABDC Journal Quality List Rating: A  
2015 Pin Luarn, Hsien-Chih Kuo, Yu-Ping Chiu, Shu-Chen Chang (2015). "Social Support on Facebook: The Influence of Tie Strength and Gender Differences", International Journal of Electronic Commerce Studies. Vol.6, No.1, pp.37-50, 2015. (EI) NSC 101-2410-H-011-002.  
2015 Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2015). "Why People Check-in: Motivation to Engage in Check-in Behavior", International Journal of Electronic Commerce. Vol. 19, No. 4, pp.21-46, 2015. (SSCI, IF=1.55) NSC 101-2410-H-011-002, ABDC Journal Quality List Rating: A  
2015 Pin Luarn, Yu-Fan Lin, Yu-Ping Chiu (2015). "Influence of Facebook brand-page posts on online engagement", Online Information Review. 39, 4, 505 - 519  (2015). (SSCI, IF=1.443), ABDC Journal Quality List Rating: B  
2015 Luarn, P., Chiu, Y.P., Yang, J.C. and Lin, Y.F. (2015), ‘The preference of message content of key fans-the case of X Department Store on Facebook fan pages’, Journal of Information Management 資訊管理學報, (2015), Vol. 22, No. 3, pp. 225-242 (TSSCI)  
2014 欒斌、邱于平、趙光正 (2013)。故事行銷要素對Facebook中分享意願之影響，行銷評論，10(4)，1-15。  
2014 欒斌、邱于平、楊荏傑、郭致妘 (2014)。全球品牌企業之社群媒體應用分析，電子商務研究，12(2)，121-142。  
2014 Chao-Ching Shih, Tom M. Y. Lin, Pin Luarn (2014). SSCI--"Fan-centric social media: The Xiaomi phenomenon in China", BUSINESS HORIZONS, May 2014, Vol. 57 Issue 3, p349. (SSCI, Impact Factor 1.42, 51/116, BUSINESS), ABDC Journal Quality List Rating: C  
2014 Fu-Yuan Chiang, Pin Luarn (2014). "Contractor Prequalification in Taiwan", Advanced Materials Research Vol. 905 (2014) pp 742-747 (EI)  
2014 Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2014). "The network effect on information dissemination on social network sites", Computers in Human Behavior , Vol.37, 2014,  1–8.? (SSCI, Impact Factor 2.273), ABDC Journal Quality List Rating: B  
2014 Sue-Ting Chang, Tom M. Y. Lin, Pin Luarn (2014) "The effects of word-of-mouth consistency on persuasiveness", Canadian Journal of Administrative Sciences, 31: 128–141 (2014)(SSCI, Impact Factor 0.547)  
2014 Pin Luarn, Ai-Yun Hsieh (2014). "Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities", Online Information Review. 38, 7, 881 - 895  (2014). (SSCI, IF=1.443, Highly Commended Paper Award of 2014), ABDC Journal Quality List Rating: B  
2013 Peng Huang, Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang (2013, Jan). EI--"The Sources of Emotional and Informational Support on Social Networking Sites", Journal of Convergence Information Technology, 8(2), 462-468. (EI)  
2012 Yu Fan Lin, Pin Luarn, Chang Yi Kao (2012), "A Production Capacity Management Platform Using M2M Horizontal Integration Technology in Connector Industry", Applied Mechanics and Materials, 220-223 期，pp.241-245. (EI)  
2012 Hao-Chu Lin, Pin Luarn, Ren-Horng Ma, Chao-Wen Chen (2012), "Adaptive foresight modular design and dynamic adjustment mechanism: Framework and Taiwan case study", Technological Forecasting and Social Change, Vol. 9, No. 9, pp.1583–1591. (SSCI, Impact Factor 2.04), ABDC Journal Quality List Rating: A  
2011 陳苡任, 欒斌, 陳鳳滿 (2011), "順勢扭轉—奧地利國寶KTM自行車的再造", 中山管理評論, 第19卷第1期. (TSSCI)  
2010 欒斌, 詹博仁 (2010), "影響企業部落格瀏覽者行為意向因素之探討", 行銷評論, 7 卷4 期，pp.471-497.  
2010 Juo, W.-J. and Luarn, P. (2010) "The Role of Trust in Technology within the TAM in the Context of NFC Mobile Payment", Journal of Information and Optimization Sciences., 31(4)pp.875-896. (EI)  
2009 Luarn, P. and Huang, K.-L. (2009) "Factors Influencing Government Employee Performance via Information Systems Use: An Empirical Study", Electronic Journal of e-Government, Vol. 7(3), pp.227-240. (2011 年被收錄於聯合國公共行政網路UNPAN)  
2008 Chan H.-H., Luarn, P.and Chan, I.-J. (2008), "The effects of B to C website characteristics on female shopping behaviors", INTERNATIONAL JOURNAL OF PSYCHOLOGY, Vol. 43 (3-4), pp.132-133. (SSCI)  
2007 Pin Luarn, Max I Jen Chen and Peter Kai Yang Lo (2007), "Critical success factors in introducing e-learning: user perspectives", International Journal of Information Technology and Management, Vol. 6, No. 2/3/4, pp. 209-231  
2007 Ching-Jong Liao, Chao-Tang Tseng, Pin Luarn (2007), "A Discrete Version of Particle Swarm Optimization for Flowshop Scheduling Problems", Computers and  Operations Research, Vol. 34, 3099 – 3111 (SCI, Impact Factor 1.718 本篇為高引用論文，被引用次數354次), ABDC Journal Quality List Rating: A  
2006 Hsin-Hui Lin & Pin Luarn (2006), ?"顧客導向觀點之行動服務系統成功概念模式", 行銷評論, 3 卷1 期，pp.609-632.  
2006 Yi-Shun Wang, Hsin-Hui Lin & Pin Luarn(2006), "Predicting Consumer Intention to Use Mobile Service", Information Systems Journal, Vol. 16, pp.157–179?(SSCI, Impact Factor 1.33本篇為高引用論文，被引用次數368次), ABDC Journal Quality List Rating: A*  
2006 Pin Luarn, Max I Jen Chen and Peter Kai Yang Lo (2006), ?"An Exploratory Study of the Critical Success Factors of One-to-One Web-Marketing: User Perspectives", Journal of Internet Commerce, Vol. 5(3), pp. 147-178  
2005 Pin, Luarn, Tom, M. Y. Lin, Peter, K. Y. Lo (2005), "?Non-enforceable Implementation of Enterprise Mobilization - an Exploratory Study of the Critical Success Factors", Industrial Management & Data Systems, Vol. 105, No. 6, pp. 786-814. (SCI, Impact Factor 1.504 )  
2005 Tom M.Y. Lin, Pin Luarn and Yun Kuei Huang (2005), ?"Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study", The Journal of Academic Librarianship, Vol. 31, Number 5, pp. 461–468. (SSCI, Impact Factor 1.034)  
2005 Pin Luarn & Hsin-Hui Lin (2005),"Toward an Understanding of the Behavioral Intention to Use Mobile Banking", Computers in Human Behavior, Vol.21, 873–891 ?(SSCI, Impact Factor 2.27,本篇為高引用論文，被引用次數880次), ABDC Journal Quality List Rating: B  
2004 Lin, M. Y. , Luarn, P. and Lo, K. Y. (2004), "Internet Market Segmentation-An Exploratory Study of Critical Success Factors," Marketing Intelligence & Planning, Volume 22 No.6; pp.601-622.  
2004 欒斌, 李靜怡 (2004), "手機使用者對手機行動上網之創新抵制來源因素探討", 行銷評論, 1 卷1 期，pp.21-36.  
2003 Luarn, P. and Lin, H. H. (2003), "A Customer Loyalty Model for E-Service Context," Journal of Electronic Commerce Research, 4(4), 156-167. (SSCI, Impact Factor 0.72, 本篇為高引用論文，被引用次數273次), , ABDC Journal Quality List Rating: B  
2003 Luarn, P., Lin, M. Y. and Lo, K. Y. (2003), "An Exploratory Study of Advancing Mobilization in the Life Insurance Industry: The Case of Taiwan' Nan Shan Life Insurance Corporation,"Internet Research: Electronic Networking Applications and Policy, Vol. 13, No. 4, pp. 297-310. (SCI, Impact Factor 0.690), ABDC Journal Quality List Rating: A

 

<研討會論文>
2017 Pin Luarn*, Hong-Wen Lin, & Ya-Cing Jhan. (2017, Jul). Analysis of potential consumer demand for wristband smart devices. 27th International Conference on the Pacific Rim Management, California, USA.
2016 Pin Luarn, Hong-Wen Lin, & Ya-Cing Jhan. (2016, Jul). What do fans want? Categorizing the preferences of Facebook fan page users. 2016 International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E), Boston, USA.
2015 Pin Luarn, & Yu-Ping Chiu. (2015, Jul). Social recommendations for facebook brand pages. International Conference on Internet Studies, Tokyo, Japan. MOST 103-2410-H-011-007.
2014 Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2014 January). An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device. Hawaii International Conference on System Sciences (HICSS). Hilton Waikoloa, Big Island, Hawaii.
2014 Pin Luarn and Yu-Ping Chiu (2014). The Advertising Effectiveness on Mobile Advergame: Competitive Advergame and Social Advergame. International Conference on the Pacific Rim Management. Rosemead, California, USA.
2014 Pin Luarn, Yu-Ping Chiu, and Shu-Chen Chang (2014). The boundary of social network size on Facebook. International Conference on Internet Studies, Singapore.
2013 Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang (2013 July). Network effect: Information diffusion in social networking site. International Conference on the Pacific Rim Management. Las Vegas, Nevada, USA.
2013 欒斌、林玉凡、邱于平、楊荏傑、吳珮瑜、陳虹君(2013)。探討關鍵粉絲之訊息偏好－以X百貨之Facebook粉絲專頁為例。第十九屆資訊管理暨實務研討會，國立台中科技大學。
2013 欒斌、林玉凡、邱于平、楊荏傑、陳定群、宋柏頡(2013)。探討Facebook粉絲專頁經營者發佈訊息之效果-以呈現方式、呈現內容與呈現時間為研究。2013管理新思維學術研討會，國立台灣科技大學。

 

專書
2018 電子商務 欒斌、陳苡任
2018 網路行銷 欒斌、陳苡任

   

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