國立台灣科技大學-專利商品網-研發人才-吳克振

企業管理系(所)

學經歷：

學歷：
美國加州柏克萊大學作業研究博士

專業技術

研究範疇：品牌管理、行銷與人工智慧、策略性行銷。
講授課程：創新及價值創造、品牌管理、高科技行銷管理

研究成果與計畫

‧論文著作

<學術期刊論文>

1. Wu Couchen and J.G. Shanthikumar," On the Starshapeness of G/G/c Queuing System" Advances in Applied Prob. pp. 431-435,1991. (SCI)

2. Wu, Couchen and Hsiu-Li Chen, "Test Taiwan's High Home Ownership Rates in the 1980's" Singapore Economic Review, Vol 42,No. 1. pp. 73-93 (1997).

3. Wu, Couchen and Shu-Ing Wu, "A Proposed Method for the Development of Marketing Mix of the Tea Drink Market," Asia-Pacific Journal of Marketing and Logistics, Vol. 10 No1, pp.3-21 (1998).

4. Hsu, Sung-May, Wu Couchen and Tsu-Wu Tien, "A Fuzzy Mathematical Approach for Measuring Multi-facet Consumer Involvement in the Product Category," Marketing Research on Line, Vol.3, pp. 1-19 (1998).

5. Wu Couchen, Sung-May Hsu and Tsu-Wu Tien, "A new Approach to Evaluate the Market Share of Service Industries," Journal of Operational Research Society, vol.49, pp.1-5 (1998).

6. Wu, Couchen and Shu-Ing Wu, "The Influence of Learning on Brand Switching," Journal of International Marketing and Marketing Research, Vol.123, No.2, pp.91-102 (1998).

7. Wu, Couchen, Hsiu-Li Chen, "Counting Your Customers: Compounding Customer's In-store Decisions, Interpurchase Time and Repurchasing Behavior," accepted by European Journal of Operational Research (1999).

8. Wu, Couchen and Shu-Ing Wu, " A Proposed Method for the Design of Consumer Product, " Journal of International Marketing and Marketing Research, Vol.24, No1, (1999)

9. Wu, Couchen and Hsiu-Li Chen," A Customer Purchasing Model with Learning and Departure Behaviors," accepted by Journal of Operational Research Society, (1999).

10. 趙維強,吳克振, "餅乾業之市場區隔與產品差異化,"技術學刊, Vol.2,No.14, pp.221-228 (1999).

11. Wu, Couchen, Sung-May Hsu and Tsu-Wu Tien, "Optimal Scheduling of Advertising Exposures," revised paper of Marketing Letters, (1998).

12. Wu, Couchen , Yung-Chien Yen, “How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations,” Journal of Product & Brand Management (2007)16-5 pp334 - 341.

13. Wu, Couchen, Chi-Cheng Luan, "Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets,” Journal of International ConsumerMarketing, (2007), Vol. 20, 1, pp5-18.

14. Wu, Couchen, Li-Ching Chang, “The Moderating Role of Referent of Focus on Purchase Intent for Consumers with Varying Levels of Allocentric Tendency in a Collectivist Culture,” Journal of International Consumer Marketing (forthcoming) .

<研討會論文>

1. Wu, Couchen, "An Approximation of Departure Processes of a Single Nonpreemtive Priority Queuing System." ORSA/TIMS Conference,"Monterey CA, USA (1991).

2. Wu, Couchen and J.G Shanthikumar, " Queuing Networks with Gated Service Stations: Structure Properties and Optimal Scheduling Control," ORSA/TIMS Conference," Monterey CA, USA (1991).

3. Wu, Couchen, "A New Method to Evaluate the Performance of an N/G/1 Queue," Proceedings of the ACME 1992 Annual Conference", Washington D.C USA (1992).

4. Wu, Couchen, "Processes in a Busy Period of a Discrete N/G/1 Queue," Joint Statistical Conference, Taipei, Taiwan (1993).

5. Wu, Couchen, "The Maximal Entropy Principle for Industrial Design,"1993 Joint Statistical Conference, Taipei, Taiwan (1993).

其它論著

1. 吳克振，「銀行服務效率評估之一新方法」，國科會專題計畫成果報告，計畫編號：NSC82-0301-H011-011 (1993)。

2. 吳克振，「廣告最適排其之研究」，國科會專題計畫成果報告，計畫編號：NSC85-2416-H011-003 (1996)。

3. Wu, Couchen, Hsiu-Li, Chen, "A Stochastic Model for Forecasting Company Sales for Service Industries," under reviewed.

4. Wu, Couchen, "A General Framework to Evaluate the Influence of Marketing Variable on Market Share of Service Industries," under reviewed by Journal of Business and Economic Statistics.

5. Wu, Couchen, "Allocate Your advertising Expenditures on What, When and How," under reviewed.

6. Wu, Couchen, Shu-Ing Wu, "A New Market Segmentation Variable for Product Design-Functional Requirements," under reviewed by European Journal of Marketing.

7. Wu, Couchen, "Analysing the Consequence of Learning on Brand Choice, Firm Sales and Market Share," under reviewed by International Journal of Research in Marketing.

8. Wu, Couchen, "Predicting Pirm Sales: A General Framework with New Customers and Their Initial Purchase Behaviors," under reviewed.

9. Wu, Couchen, Shu-Ing Wu, "Predicting the Brand-Choice behavior in the International Flight Category," under reviewed by Journal of Marketing Management.

10. Wu, Couchen, "Analysis of Discrete Queueing Network Models of Communication Systems," Ph.D. Dissertation, University of California at Berkeley, CA, USA (1991).